Urban Oven Debuts Its Gourmet Crackers in Dean & DeLuca
PHOENIX (March 24, 2009) – Urban Oven, a Tempe, Ariz.-based gourmet cracker company, recently garnered some highly coveted shelf space at Dean & DeLuca, a gourmet and specialty foods retailer with locations throughout the U.S. and abroad. Urban Oven’s five cracker varieties can now be found in the gourmet retailer’s stores nationwide.
Gene Williams, founder of Urban Oven, has grown the company’s distribution to nearly 800 gourmet retail clients nationally and internationally, adding an average of 100 new clients each month since its launch last June.
“There’s an immediately noticeable difference in the taste and texture of our crackers and we’ve had an overwhelmingly positive response so far,” said Williams. “Our recipe is completely different from anything else in the market today, and we’re continually looking to reach new consumers, especially those who appreciate fine wine, cheese and gourmet foods.”
Urban Oven currently offers five flavors including, Classic White, Olive Oil, Rosemary Parmesan, Asiago and Lemon Black Pepper.
“We’re always in search of new, high-quality products that challenge our customer’s taste buds and Urban Oven crackers fit that bill,” said Michael Scibilia, buyer/merchant for Dean & DeLuca. “The crackers will pair nicely with some of the artisanal spreads, cheeses and fine wine we carry in our stores.”
About Urban Oven
Founded in 2008, Urban Oven is a Tempe-based gourmet cracker company that utilizes all natural ingredients, as well as local ingredients when possible. The company, which distributes to gourmet retailers throughout the U.S., Ireland and Canada, has five cracker products, including Classic White, Olive Oil, Rosemary Parmesan, Asiago and Lemon Black Pepper. For more information, visit www.UrbanOven.com.
About Dean & DeLuca
Founded in 1977 by Joel Dean, Giorgio DeLuca and Jack Ceglic with the opening of its flagship store in SoHo, New York, Dean & DeLuca quickly grew into a multi-channel retailer of gourmet and specialty foods, premium wines and high-end kitchenware with operations throughout the United States and abroad. Dean & DeLuca specialty products are sold through its retail stores and cafes in select U.S. markets (New York; Washington, D.C.; Napa Valley; Charlotte; and Kansas City, KS), a consumer catalog, and an e-commerce site, www.deandeluca.com. Dean & DeLuca also markets its private label products to other retailers and wholesalers throughout the world. Additional information concerning Dean & DeLuca can be found at the company’s web site: www.deandeluca.com.