8 Guiding Principles for Today’s Product Marketer


Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue.

Of course, none of that is a surprise to anyone in marketing, but with the normalcy of today’s urgent and reactionary pace, it is easy to lose focus of what’s needed to be an effective product marketer.

How do you drown out the noise and zero in on marketing tactics that will actually move the needle?