PHOENIX (July 28, 2009) – Urban Oven, a Tempe, Ariz.-based gourmet cracker company, recently secured distribution in southern California through The Aniata Cheese Company, a distributor of fine gourmet food items throughout southern California.

Urban Oven’s distribution has grown to nearly 1,000 gourmet retail clients nationally and internationally since the company debuted in June 2008. The partnership with Aniata Cheese Company has added approximately 30 independent gourmet retailers and Bristol Farms locations to Urban Oven’s distribution, and the growth potential is substantial.

“Our recipe is completely different from anything else in the market today, and we’re continually looking to reach new consumers, especially those who appreciate fine wine, cheese and gourmet foods,” said Williams. “There’s an immediately noticeable difference in the taste and texture of our crackers and we’ve had an overwhelmingly positive response so far.”

“Our focus is to highlight artisan producers and Urban Oven fits that category,” said Bob Stonebrook, owner of Aniata Cheese Company. “In southern California, with so many specialty shops, eventually Urban Oven should be able to secure more than 100 locations. I believe it has the potential to make a big splash here.”

Urban Oven currently offers five flavors including, Classic White, Olive Oil, Rosemary Parmesan, Asiago and Lemon Black Pepper, and will introduce a new 3 Seed flavor August 1.

About Urban Oven

Founded in 2008, Urban Oven is a Tempe-based gourmet cracker company that utilizes all natural ingredients, as well as local ingredients when possible. The company, which distributes to gourmet retailers throughout the U.S., Ireland and Canada, has five cracker products, including Classic White, Olive Oil, Rosemary Parmesan, Asiago and Lemon Black Pepper. For more information, visit www.UrbanOven.com.

About Aniata Cheese Company

The Aniata Cheese Company distributes fine gourmet food items throughout southern California. The company has a strong orientation towards artisan and imported cheeses, but also has a selection of butter, pantry items, charcuterie and pates. Aniata also serves as a wholesaler to gourmet shops, grocers, hotels, resorts and fine-dining restaurants. For more information, visit www.aniata.com.