How do you make your Facebook page more appealing? One way is to customize it through applications, and now there is bevy to choose from – everything from games to polls to blog/RSS feeds and video boxes. Applications not only enable customization, but if used correctly will also create a page that’s made to stick – your fans will actually want to hang out there, and contribute and share your information with their friends.
Relevant, rich content and regular interaction are imperative to attracting Facebook fans. Applications can help you push new content to your page, make it appealing and keep your fans engaged.
Five to get you started:
1. Blog RSS Feed Reader – this will automatically feed your blog into your Facebook stream. If you don’t have a blog, there is no better time to start one. There are several blog and RSS reader apps out there and you can also do this with the built in Notes app. Two that work well are the Blog RSS Feed Reader and Social RSS. These can be customized to look like your actual blog.
2. Static FBML – allows you to add a customized box to your page using Facebook Markup Language. Get creative – add images, videos, text – anything to customize it to your brand. This app was developed by Facebook so it won’t be subject to the problems third party apps sometimes encounter.
3. Extended Info Box – allows you to fill in more information about your organization beyond the standard information categories. You can also choose the name of the box so it matches your brand.
4. YouTube Video Box – allows you to import videos from your YouTube account and has an integrated search option, which is handy if you have a lot of videos. There are several YouTube applications on Facebook, but this one seems to be the easiest to use and only requires one step for adding your videos.
5. Polls – this application makes it easy to create polls for fans. You can add pictures, videos and links to the polls. Again, use your creativity here.
Explore Facebook and all of the applications offered there. Be sure to read the reviews and check who developed it. There are tons of solid applications, but many of them can be overloaded with bugs and not worth the time. Check out the apps other organizations are using too. Zappos.com, for instance, has a very engaging page and more than 32,000 fans. Poke around see what they’ve done – their huge fan base shows they must be doing a few things right.
Question of the week:
What Facebook applications are you using to actively engage fans?