Tallwave is an innovation design company that was rebranding and pivoting from working with startups to mid-size and enterprise organizations.
They needed to build awareness for their new brand as well as establish trust and credibility in new market verticals.
To support Tallwave in achieving these goals, Wired PR developed and implemented a robust content marketing, thought leadership and media outreach strategy.
Wired PR developed an action plan with a focus on:
We worked closely with the sales, marketing and SME team to identify topics that directly addressed customer and prospective customer pain points. These topics formed an editorial calendar of blog content, interactive webinars, videos, email campaigns and content assets.
Result: The sales team was equipped with high-value tools to make more meaningful connections; email open rate increased 15%; new website sessions increased 25%.
One goal was to make more impactful connections with prospective clients and build relationships by adding additional value to current client relationships. To execute on this, we developed monthly webinars as a lead-generation and partner-relations tool. All webinars were repurposed into blog content and slides on SlideShare. Partners and prospects were invited to participate as panelists.
Result: 50+ live views for each webinar; 800+ replays.
Monthly columns were secured in Inc., Tech.Co and Forbes for specific members of the executive team. Each were cross posted to LinkedIn, amplified on Tallwave’s social media channels and also leveraged quotes from clients, partners and prospective customers to further support the goal of building relationships through value add. A series of speaking engagements at local and regional events on topics surrounding innovation, digital transformation, and digital strategy were also secured for company thought leaders.
Result: 125+ bylined articles secured; 35+ speaking and award opportunities secured.