The WebPT team is digitally transforming the rehab therapy industry with its SaaS platform.
This purpose- and people-driven company was founded in 2008, and has continued to grow by leaps and bounds since.
When WebPT came to Wired PR in mid 2016, the company already had a strong foothold in the physical therapy industry (30% market share to be exact). They had already established very strong relationships in the rehab community by becoming a true resource for therapists and practice owners through high-value, educational content.
They were looking to maintain that strong brand awareness, but also begin to gain visibility in upstream markets. WebPT also had plans to grow through additional acquisitions, and as a rapidly growing tech company, they were continually looking to recruit top talent.
Wired PR developed an action plan with a focus on:
We identified top rehab therapy, hospital and tech outlets to place articles authored by the co-founder/president. Topics were developed based on the message WebPT wanted to communicate to each audience. Speaking opportunities were also secured rehab therapy, health care and entrepreneurial events and conferences at the local and regional level.
Result: 40+ bylined articles placed.
A series of story angles about company growth and culture, trends in rehab therapy IT, and the use of data in healthcare were developed and pitched with interviews secured in media outlets ranging from industry-leading podcasts, national print and online publications, and industry-specific outlets.
Result: 180+ earned media placements secured.
We identified and applied for award opportunities focused on company culture, company growth, and executive leadership.
Result: 20+ awards won in less than a year.
Media Outlets for WebPT:
WebPT has since secured 40% market share, and as such, the strategy has evolved to accommodate for growth and shifting priorities.
To highlight WebPTs software innovation and recent acquisitions, the next phase expanded the scope to media and speaking engagements focused on healthcare IT, healthcare systems, technology, and M&A. The result was bylined articles and earned media in outlets such as Becker’s Hospital Review, Healthcare IT Outcomes, HISTalk, HiMSS TV, Entrepreneur, and Mergers & Acquisitions, and executives taking the stage at conferences such as SaaStr Annual, ProductCraft and The Conference and Healthcare Analytics Summit.
Today, to support the team’s account-based marketing (ABM) efforts and build relationships with key target accounts, we include them in our PR efforts, sourcing quotes for media placements and bylined articles, and including them in speaking engagements.