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Arizona Republic: ASU Grad’s Startup Insurmi Brings Modern Solution to Problems in Century-old Insurance Industry

During Sonny Patel’s freshman year at Arizona State University, he started a job at a life insurance agency where he worked in growth sales, marketing and operations. While in this role, Sonny realized the way the industry was selling life insurance was cumbersome, outdated and not consumer-friendly. Determined to change this, Sonny began working on a more consumer-focused solution that would simplify the insurance buying process. Thus, Insurmi was born.

Today, Insurmi is being used by a number of top-tier global insurance carriers to easily generate new business online, streamline customer claims, and deliver excellent customer service through conversational AI. 

Read more about Sonny’s “a-ha” moment, Insurmi’s early days, and how the company is leveraging conversational AI to improve customer experience within the insurance space in the Arizona Republic here.

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