Impactful connections start with an engaging story.
It's Simple: Discover. Strategize. Connect.
… What makes your brand, and the people and stories behind it, amazing
… Where and who your audience is, what motivates them and how to reach them
… How to get your story out through our PR+Inbound approach
… How to amplify your other marketing and sales efforts using content and PR to make impactful connections
… Your brand with your audience, advocates and champions
… You with key media, influencers and stakeholders
During this eye-opening strategy session...
- Your goals, vision and values
- Your differentiators
- Key personas (your impactful connections)
- Competitive landscape
- Market opportunity
- Current messaging + marketing and sales assets
- What’s working and what’s not
- Existing influencer and media relationships
We conduct an audit of your company, the market, unrealized opportunities, and current assets to develop a strategy in the form of our Impactful Connections Action Plan.
The Impactful Connections Action Plan provides all stakeholders visibility into who we’ll target, why, when, where, and what tools we’ll use to do it. It also defines how we’ll track the ROI.
We kick into drive, executing on the defined PR+Inbound strategies.
During this phase, you can expect:
• Monthly check-ins
• Weekly scorecard reporting to track ROI
• Traction and impact
• And don't be surprised if you start to hear, "I'm seeing you everywhere!"
At this point, we’ll organize an all-hands meeting to assess the strength of the Impactful Connections strategy.
This important feedback loop allows us to identify if needs or goals have shifted, what’s working and what’s not, and opportunities to pivot, if needed.
Messaging & Story Alignment
Brand Journalism & Content Marketing
Content Circuit & Conversion Strategy
Media Outreach & Thought Leadership
CRM Integration & Optimization
Marketing & Sales Alignment