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Product Craft: Shipped Is Only the Beginning–The 10/10/10 Approach to Product Rollouts

If you’re deploying new features on a regular basis how do you help your users consume it all? In this article on Product Craft, Russell Olsen, vice president of innovation and product management at WebPT, describes how to manage a continuous delivery cycle without interrupting the customer base. He shares how WebPT has used its 10/10/10 feature lifecycle management technique to roll out new features to 90k users weekly while increasing adoption, maintaining organization readiness, and easing the impact on pricing and packaging. 

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