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Quick and Powerful Takeaways from Content Marketing World 2013

“Worry less about selling better and more about teaching better.”

While that was the primary theme of Content Marketing World 2013, the conference offered four days of powerful information from some of the industry’s foremost thought leaders. In addition to the above by Jay Baer, author of Youtility, here’s a look at some other key takeaways (Content Marketing World in 60 seconds):

  • – “Facebook and Twitter are not strategies. They are channels.” ~Robert Rose, Content Marketing Institute
  • – “We create relationships with information.” ~Jay Baer, author of Youtility
  • – “What are your customers trying to do today that wasn’t on their radar when they originally purchased from you?” ~Ardath Albee, Marketing Interactions Inc., on customer retention and lifecycle marketing
  • – “Email is still the highest converting method online.” ~Brian Clark, Copyblogger
  • – “If you don’t create brand context (and content) your customers will make it up for you.” ~Don E. Schultz, The Medill School, Northwestern University
  • – “Create a ‘Goals Waterfall.’ Your business goals should have a direct line to your marketing goals to your conversion optimization goals.” ~Chris Goward, WiderFunnel
  • – “Context (not content) is king. Know your audience.” And… “Tell stories people can relate to. What is your ‘once upon a time’?” ~Heidi Cohen, Riverside Marketing Strategies
  • – “Content is the greatest sales and trust-building tool in the world!” And… “In the triangle of influence, we focus on the competition. We should be focusing on the customer.” ~Marcus Sheridan, River Pools & Spas, and The Sales Lion
  • – “Figure out what your audience expects you to be and then be that thing. You will be successful.” ~Tim Washer, Cisco Systems

A few attendees (and fellow content marketers) also chimed in with powerful quotes that most resonated with them.

  • – “Don’t try to be everything to everybody. Better to annoy a few people in order to get 100 people to love you.” ~ Brian Clark, shared by Mark Macdonald
  • – “Failure is part of creation.” ~ Tim Washer, shared by Stephanie Conner
  • – “Loved the emphasis on embracing your company’s personality! The idea that ‘being uniquely you’ can be a competitive advantage.” ~ shard by Jenna Hanington
  • – “Stop selling and start telling.” ~ shared by Jeni Watkins
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