Global Twitter-Based Charity Event Returns with Local Twist
PHOENIX (Sept. 7, 2009) – Twestival, an event that gathers social media users to benefit a local nonprofit, will return to the Valley Friday, Sept. 11 from 6 to 9 p.m. at aLoft Tempe located at 951 E. Playa Del Norte Drive in Tempe. The event, which is expected to draw a crowd of more than 200 will benefit the Phoenix-based St. Mary’s Food Bank.
Twestival Phoenix is one of several meet-ups that will occur in various cities around the world between Sept. 10 and13th, each designed to benefit a local charity. For the Phoenix event, local Twitter users chose St. Mary’s Food Bank as the benefiting charity. During the event, Phoenix “tweeps” will get to participate in a silent auction, meet other local Twitter users, enjoy food and one complimentary drink, and of course post Tweets.
“It’s amazing how quickly everyone worked to pull Twestival Phoenix Local together,” said Chris Lee. “We have an incredible silent auction, a great location at aLoft Tempe and have already received overwhelming response from the community. We hope to see lots of Phoenix tweeps come out to have an amazing time and generate lots of cash and awareness for St. Mary’s Food Bank.”
The first 24-hour “‘Tweet-up with a social conscience” inspired thousands and raised $250,000 for charity:water, which enabled the drilling of 55 wells serving more than 17,000 people in Uganda, Ethiopia and India. Following the success of the first Global Twestival last February, in which more than 200 cities participated, Phoenix Twitter users were determined to participate, especially this time with the focus on a local charity.
A Twestival, or Twitter-Festival, is a global series of events organized by volunteers around the world in rapid-fire time frames. Twestival was started in London in September 2008 by a group of Twitter users who wanted to bring people together offline and support a great cause. A few months later, in February 2009, Twestival Global launched in more than 200 cities around the world, including Phoenix, to benefit charity: water. Twestival is operated entirely by volunteers and independently from the nonprofits of which it supports, though the organizing teams do work closely with the nonprofits to outline an achievable and measurable fundraising target. For more information visit, www.phoenix.twestival.com