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5 Books on Growth We Recommend to Everyone

One of the many perks of hosting the SuccessLab Podcast are the tidbits we learn during each episode’s lightning round. During this recurring segment, guests are invited to share their favorite business tools, top technology recommendations and the books they’d pass along to fellow entrepreneurs

This got our team thinking about the writers and books that have impacted our growth and inspired us to re-evaluate our personal dreams and professional goals. 

With that, here are a few of our team’s all-around favorite books: 


Beth Cochran

Often Wrong, Never In Doubt

This book by Donny Deutsch, who led the advertising and marketing agency, Deutsch Inc. then went on to host “The Big Idea” on MSNBC, is an oldie, but it was a game changer for me. It was one of the first books I read when I was launching Wired PR and helped put me in the right mindset. In fact…now I want to give it another read. True to Donny Deutsch’s style, it’s straightforward and no-nonsense, and explores some of the head games entrepreneurs play with themselves to obstruct their success.  


Morgan O’Crotty

The Compound Effect 

If you’re a person with big, hairy, audacious goals, then this book is for you. Written by Darren Hardy, the former publisher of SUCCESS magazine, The Compound Effect shares methods for identifying your top goals and priorities, as well as step-by-step instructions on how to achieve them by making small adjustments to your life that lead to radical change in the long run. This book doesn’t offer quick fix advice to cut corners like so many out there do. Rather, Darren lays out how to reach your goals the old fashioned way – by putting one foot in front of the other and making intentional progress every single day. 


Sarah Gray

Rocket Men: The Daring Odyssey of Apollo 8 and the Astronauts Who Made Man’s First Journey to the Moon 

This isn’t a business book per-se, but rather the inspiring story about Apollo 8–– the first mission to reach the moon. They made it there and back with less computing power than what I have on my iPhone — mind blowing! It’s a reminder of what you can accomplish with a great team even when you face uncertainty. 


Bre Krager

To Shake The Sleeping Self: A Journey from Oregon to Patagonia, and a Quest for a Life with No Regret

“Bre, what does this have to do with business?” Honestly, not much. But it has everything to do with personal growth and remembering what it is to actually be awake and present in your life –– a piece of actionable advice I imagine most entrepreneurs could use. Jedidah Jenkins’ autobiography on his transcontinental journey is truly one for the ages. Deep, explorative, funny, authentic and daring, this is a novel I will reread many times over and one I think about often when I find myself getting caught up in the stresses of everyday life. 


David Rozul

When Breath Becomes Air 

A remarkable memoir by Dr. Paul Kalanithi a young Neurosurgeon who, when diagnosed with cancer, is forced to reevaluate the meaning of his life and purpose. It’s a compassionate and compelling read and I 100% would recommend this to anyone. “What makes life worth living?”

Essentialism: The Disciplined Pursuit of Less 

A book that explores reframing the way we think about productivity and life. The book explores the theory that by only doing what is essential, a disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy and not allow others to hijack our time. 

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